Americans Go Online For Research

2008 Could Be a Bad year for Content Quality

The web levels the playing field, allowing individuals to compete with larger corporations, largely through the smaller players making dirt public and launching viral marketing campaigns around issues. Because there is a publisher publishing every opinion and angle, it is easy to discount just about everything, especially attempts for new market participants to become remarkable.

Google Won’t Do Email Advertising In ’08

Email won't die in 2008, but unfortunately neither will spam. Marketers will make use of the medium in the new year as they have before, and a couple of industry observers have thoughts on that usage.

Paying Writers Based on Traffic

It may be a new year, but we’re still talking (well, some of us are anyway) about an old issue: namely, the idea of paying writers based on the traffic they get. The focus of the debate right now is Gawker, where Nick Denton has apparently started paying his bloggers based in part on how many views their posts get. This one has been around…

Coupons Available For Digital TV Switch

The government is now offering $40 coupons that people can use to apply towards the cost of a converter box that will allow analog TV to work when the switch to digital television takes place next year.