Advertising Must Create Value

Zango’s Got a Secret Crush on Facebook

Zango's at it again, showing the company will stoop to any level to serve pop-up ads to people that don't want them. What's being dubbed by security experts as a malicious social worm is brought to you via Zango and Facebook's open platform.

Yahoo’s Key To Kill AdSense

The still in testing Yahoo Publisher Network has been touted as a potential disruptive force, once it opens to more publishers.

Did Web Traffic Predict The Iowa Caucus Results?

Is there a correlation between web traffic and the results of the Iowa Caucus? Well, maybe.Hitwise's Heather Hopkins was half right a couple of days ago, all the way from England. Hopkins measured the Iowa traffic going to different candidate websites and yes indeed Barack Obama beat out Hillary Clinton.

Social Media as a Distraction

Social media is a waste of time.  There, I said it.  Yesterday, I read a long blog post by a guy I’ve never actually met.  Then I read all the comments.  Then I left a comment, offering advice he asked for. It made me no money.  It gave me no leads.  It helped me cross nothing off my to do list. I fell a few…

The Data Portability Issue Isn’t Going Away

So Robert Scoble has his account suspended by Facebook for using an automated script to harvest his contacts and their email addresses (see my previous post), and all hell breaks loose. Scoble, whose account is later reinstated, is denounced for being a publicity-seeking limelight hog, and for using a script from Plaxo that is an egregious breach of Facebook’s terms of use (since it uses…