Google Wants to Dominate Social Media Too
Google apparently wants to dominate the social media as well as search, ads, the airwaves and, well, the world as we know it.
Online TV Ads Engage Consumers
Consumers are 44 percent more engaged in advertisements featured in television programs they watch online than they are with the ads they see on a TV set according to Simmons, an Experian company.The study identifies engagement according to six factors that respondents associates with media. They are "inspirational," "trustworthy," "life enhancing," "social interaction," "personal timeout," and ad receptivity.
After Christmas – The E-Commerce Challenge
For US-based online businesses, the day after Christmas means getting back to work, but that doesn’t mean the holiday shouldn’t be on one’s mind.
Google Is Good At Marketing
Search is so consolidated that it is uncomfortable being an SEO. If Google decides to profile you or kill your sites there is not much you can do, especially because Yahoo! and Microsoft are losing marketshare month after month. Why are Yahoo! and Microsoft losing marketshare? Their bad marketing coupled with Google’s good marketing:
Live Blogging Tips
For anyone that reads Online Marketing Blog from time to time knows we do a bit of conference blogging. In fact, during 2007 OMB covered 14 conferences involving nearly 100 blog posts, over 1500 photos and 20 videos.
Twas The Night Before Google
‘Twas the night before Google, when all through the web, Not a spider was crawling, not even MSN; The websites were hosted on servers with care, In hopes that one Googlebot soon would be there; My pages were organized all usable and light, While visions of traffic danced in my sights; Reading client requests, and wearing my cap, It’s time to settle down to build that image map,
Google Offers Festivus For Webmasterus
On Google Webmaster Central Blog and in the post titled "A Festivus for our webmasterus." Google says "If it’s good enough for the Costanzas, it’s good enough for Webmaster Central: it’s time for a Festivus for the rest of us (webmasterus)!"
‘Tis The Season For Price Gouging
Call it a consequence of the free market, the law of supply and demand, or just good old-fashioned opportunism. I’ll leave the ethics debate up to you. After all, is it really any different than selling Guitar Hero III for $9,000?
SIS – Mobile Search Discussion
You’ve conquered the world of online search advertising, but what next? As more and more people rely on their mobile phone for content and information, mobile search advertising is a natural path for growth and YOUR attention. As the leader of mobile search and advertising, Medio will share with you the basics of search advertising on the device that is personal and immediate. We’ll share tips and tricks on how to optimize a campaign for mobile and targeting opportunities that is unique to mobile.
Google, eBay Play Netball
If you want to discuss the business aspects of two major corporations, this article’s not for you. We’re here to talk about netball and fundraising, since Google and eBay recently faced off in a game benefiting the RSPCA.