CNET Calls JANA’s Proposal ‘Improper’

CNet Networks responded to hedge fund JANA Partners' aggressive proposal to takeover the company upon acquiring a majority of shares in the company. CNet called JANA's proposal "improper" and indicated that a takeover would not add value for stockholders.JANA Partners issued an announcement this morning and filed with the Securities and Exchange Commission its intent to submit proposals to amend CNet's bylaws in order to…

1 min read Archive

How Much of a Distraction is Social Media?

In Friday’s post, I admitted the social media can be a waste of time.  I talked about doing some unproductive things online and how, despite that (or even because of that), marketers should be paying a LOT of attention to social media marketing.  But as many of you have commented in the first post, social media is really not a waste o

5 min read Archive

Email Marketing Spending To Hit $2.1 Billion

Email marketing spending will grow from $1.2 billion in 2007 to $2.1 billion in 2012 according to a new JupiterResearch report, "US E-mail Marketing Forecast, 2007 to 2012."Spending on retention email will more than double during that period and account for over half of total email marketing spending in 2012. Acquisition email marketing will grow more slowly, with most spending in that category going toward…

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Yahoo Unveils Mobile Developer Platform

OK, forget what we said about 2007 being the year for mobile content. 2008 is where the mobile action is at! Hot on the heels of Google’s Android initiative, Yahoo is announcing its own developer platform. The Yahoo! Mobile Developer Platform will provide tools for developers to code and launch mobile widgets for a wide range of cell phones. Here are the details from Yahoo:

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