Archive
Ask Displaying Google Ads through its Contextual Ad Program
So you want to get into the arbitrage game by serving Google ads on Yahoo? If so, you have quite a few…
Part of the
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New Zealand May Be Next For Google Street View
If you've watched any "Lord of the Rings" film, you know what large, open areas of New Zealand look like. Google's going to introduce you to parts of the rest of it, however; cars representing the company's Street View project have been sighted in this country.
Internet Playing Larger Role In Politics
Close to a quarter (24%) of Americans say they regularly learn something about the presidential campaign from the Internet, close to double the percentage from the 2004 campaign according to the Pew Research Center for the People & the Press.
Print Yellow Page Usage Erosion Forecast
Over at Media Post, The Kelsey Group isquoted todaysaying that the erosion in usage of print yellow pages is likely to fall off at a higher rate this year — by 10% this year, compared with only 2% to 3% erosion in recent years.
Getting a Feel for Web Conference Usage
Web conferencing technology/service vendors, this is for you. Nobody really knows the true size of the market and how widespread the use of our medium is. Asking the clients about their usage won't ever get us a large enough response rate to get valid totals. So let's do a little group estimation amongst ourselves. I have put together a short (but difficult!) online survey. I'm…
Predictions in New Media for this Year
I’ve written about the trend of ad dollars going from traditional to New Media. Analysts at The Kelsey Group have a list of predictions for the new year.
