Still More Acquisition Rumors: Google And Yell

Every slow Friday turns into a day for rumors, and as it turns out, this one was also a day for discussing the Yellow Pages industry.  Now something's come about that combines the two subjects: a rumor that Google will buy Yell, a UK Yellow Pages company.

Google Hacking Not Fun For You

Securing one's server is a waste of time if someone leaves a spreadsheet full of usernames and passwords where it can be found with a public search.

Microsoft’s Sweet New Ad Intelligence Tool

I hate to curse, but this tool is bad ass. Ad Intelligence is a new keyword tool from Microsoft which is well worth using, and will probably force Google and Yahoo to make better keyword tools.

The Issue with Hyping Social Media

In most markets worth being in and with most sustainable business models, sales is not a one time event, but a process. You first have to create awareness, then build trust, then finally make the sale.

ClikitySplit Takes On Local Search

Jim Clouse, who prefers "visionary" to CEO or founder, isn't saying ClikitySplit is the next Google-killer, but he is saying it's a clear alternative to traditional search engines, especially for brick-and-mortar store marketers looking to level the playing field. But he will go as far as to say ClikitySplit fits his definition of Web 3.0, which incarnates as "visual online marketing."