Archive
Microsoft and Yahoo Marketing Issues
Microsoft is spending a lot of money creating useful tools for advertisers, and when you go to their tools page they list…
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Search in the Third Dimension
The quote on the home page of SpaceTime is intriguing: "I think I've found a product that makes the Google interface look like it was designed by Apple." Rob Enderle, Enderle Group.
1-800 Contacts In Keyword Legal Battle Again
1-800-Contacts is suing again. They filed suit against LensWorld.com this past Tuesday, Jan. 8th. Competitor LensWorld.com bid on the keyword “1800Contacts” so when someone types it into the search engine, a LensWorld ad would show. Nothing new here (this is a routine practice in many industries, with both sides participating).
Ask Displaying Google Ads through its Contextual Ad Program
So you want to get into the arbitrage game by serving Google ads on Yahoo? If so, you have quite a few hurdles to overcome. Google’s quality team is gunning for you, countless advertisers are watching their logs, and just about everyone under the sun is excluding you from their content network campaigns. What’s a gray hat arbitrager to do? Perhaps the answer is a…
Fixing Fallen Search Engine Rankings
Are you baffled about a recent drop in your search engine rankings? Do you know where to start and get a handle on what the problem might be and how to remedy it?
Google Announces Trends for Google Checkout
As we come up to the last days of fee-free merchant services from Google Checkout, the Official Google Checkout Blog announced yesterday that they now have Google Checkout Trends. Patterned after Google Trends, GCT shows relative revenues from Google Checkout merchants.
