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Over at Media Post, The Kelsey Group isquoted todaysaying that the erosion in usage of print yellow pages is likely to fall…
Earlier today we discussed some mind boggling statistics about search marketing and its efficacy, see: PPC Ads Are Ignored 88.5% Of The Time!. Another study, this time about search marketers by SEMPO, explores the earning potentials of SEMs. The salaries actually have a surprising range, with the lowest ones bordering around minimum wages $60/year to the highest ones being around $70,000 a year.
Every slow Friday turns into a day for rumors, and as it turns out, this one was also a day for discussing the Yellow Pages industry. Now something's come about that combines the two subjects: a rumor that Google will buy Yell, a UK Yellow Pages company.
Securing one's server is a waste of time if someone leaves a spreadsheet full of usernames and passwords where it can be found with a public search.
I hate to curse, but this tool is bad ass. Ad Intelligence is a new keyword tool from Microsoft which is well worth using, and will probably force Google and Yahoo to make better keyword tools.
In most markets worth being in and with most sustainable business models, sales is not a one time event, but a process. You first have to create awareness, then build trust, then finally make the sale.
