The Issue with Hyping Social Media

In most markets worth being in and with most sustainable business models, sales is not a one time event, but a process. You first have to create awareness, then build trust, then finally make the sale.

ClikitySplit Takes On Local Search

Jim Clouse, who prefers "visionary" to CEO or founder, isn't saying ClikitySplit is the next Google-killer, but he is saying it's a clear alternative to traditional search engines, especially for brick-and-mortar store marketers looking to level the playing field. But he will go as far as to say ClikitySplit fits his definition of Web 3.0, which incarnates as "visual online marketing."

Treat Readers Like High Schoolers to Gain Subscribers

At least when it comes to their reading comprehension. It makes a lot of sense if you think about it. Less people will complete a doctorate as will complete a four year undergraduate degree. Less people will compete a four year degree as will graduate high school. Less education usually means less reading and less reading leads to a lower level of reading comprehension. If…

Search – The Need For Speed

Google isn't only fast on the browser side, where queries come in, but on the indexing side, where the voracious BigTable on Google's back end chows on the content the Googlebot delivers.

Anonymity Not the Enemy

In the context of the Gizmodo social hack, Seth writes: "Anonymity is the enemy, whether it's online or walking around a trade show with a clicker in your pocket." I vehemently disagree with Seth's statement.  Here's why.