Web Analytics – Abandonment

The classic web analytics funnel analysis is simple indeed. The key metric is the percentage of times the process is abandoned on each step. The implicit assumption is that steps with the highest abandonment rates are the biggest problem.

Survey: 3/4 Journalists Use Blogs

A new survey by Brodeur and MarketWire, shows that 75% of journalists use blogs to get ideas for stories. Journalists may not comment but they are reading…in fact, four in five say they read read blogs at least two to three times a week. Almost 30% of journalists in the survey say they have their own blog. Journalists consult blogs for story ideas, angles and…

Dailymotion Ads Avoid Intruding On Video

Toasters and Companion Logos are in as the video entertainment site Dailymotion tries to match delivering the marketing message with people's rejection of intrusive ad formats.

Podcasting Technology Tips

As a podcaster, I often do interviews and other audio recordings when on the road. Clients’ offices, in hotels, airports, at conferences, you name the place, opportunities often arise for recording a conversation that may end up as a podcast.