A Chat with the Designer of the Google Logo

Ruth Kedar of KedarDesigns.com designed the Google logo in the version that became famous around the world (the original tries at designing the logo were by Google co-founder Sergey Brin, reportedly, using the Gimp software). I asked Ruth how the Google logo design came about originally, and here’s her reply.

Web Analytics – Abandonment

The classic web analytics funnel analysis is simple indeed. The key metric is the percentage of times the process is abandoned on each step. The implicit assumption is that steps with the highest abandonment rates are the biggest problem.