CPM Rate Contraction on the Way?
Carl Fremont of Digitas thinks their might be online CPM rate contraction in 2008.
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Carl Fremont of Digitas thinks their might be online CPM rate contraction in 2008.
Since Google largely tends to favor ranking informational websites over commercial websites, some authoritative blogs tend to rank for valuable queries based on posts they make in passing. Even if you had no intent to monetize a post, it just became easier to monetize accidental rankings. If you use analytics to track your stats and notice that you start ranking for some good keywords you…
Another day, another Facebook controversy. At this point, as long as Facebook's not directly responsible or in legal harm's way, it's just good publicity. Hasbro and Mattel have a beef with a Facebook application called Scrabulous, an online application knockoff of the classic game Scrabble.And they want it taken down.Of course, Facebookers are plenty upset about that, and are rallying behind the game.
We've often teased YouTube; at times, it seems like the site's only purpose is to showcase musical losers and kicks to the crotch. The crisis in Kenya has caused people to use YouTube for some much more serious reasons, though, and the site's leaders have acknowledged its role.
Richard MacManus, founder and editor of the blog ReadWriteWeb, had a disturbing correspondence with a (seemingly) Russian "brand squatter," a person MacManus describes as one trying to piggyback on his blog brand name for financial game.
When Queen Elizabeth's YouTube channel was unveiled, we thought it was great. A soon-to-follow channel from the British Foreign Office didn't seem like a waste. But there was a definite drop-off in the quality of ideas, and the latest thing - a sort of Internet anti-terror plan - is really raising some eyebrows.