Web Analytics – Abandonment
The classic web analytics funnel analysis is simple indeed. The key metric is the percentage of times the process is abandoned on each step. The implicit assumption is that steps with the highest abandonment rates are the biggest problem.
Bloggers & Journalists Treated Quite Differently at Conferences
At every conference or tradeshow, you get a badge. I have a box full of them on my desk, an increasing number of them with the title of "Speaker" affixed beneath my name.
Survey: 3/4 Journalists Use Blogs
A new survey by Brodeur and MarketWire, shows that 75% of journalists use blogs to get ideas for stories. Journalists may not comment but they are reading…in fact, four in five say they read read blogs at least two to three times a week. Almost 30% of journalists in the survey say they have their own blog. Journalists consult blogs for story ideas, angles and insights:
Dailymotion Ads Avoid Intruding On Video
Toasters and Companion Logos are in as the video entertainment site Dailymotion tries to match delivering the marketing message with people’s rejection of intrusive ad formats.
Podcasting Technology Tips
As a podcaster, I often do interviews and other audio recordings when on the road. Clients’ offices, in hotels, airports, at conferences, you name the place, opportunities often arise for recording a conversation that may end up as a podcast.
MoveOn Web 2.0-ifies Itself
More than just technology companies and marketers are taking advantage of the widget concept. Political activist group MoveOn.org has released several of them for use on blogs and open platform social networking sites like Facebook.
Webmasters Ponder PageRank Discrepancy
An update to the Google Directory has webmasters puzzling over an apparent discrepancy in PageRank scores.
Retailer Email Increased 45% During Holidays
Retailers increased their email volumes by 45 percent during the holiday season according to the Email Experience Council.
UK Professor Takes On University Of Google
Students taking classes with University of Brighton media studies professor Tara Brabazon will have to give up a couple of things: Google and Wikipedia.
Facebook founder Zuckerberg Too Programmed On 60 Minutes
60 Minutes did a good job with a segment on Facebook founder Mark Zuckerberg considering that Mark had very little to say. He seemed overly briefed by lawyers and PR types and as a result was stiff and uncharismatic for someone who has accomplished so much. Mark is definitely more of a Bill Gates than a Steve Jobs, both of whom also started their companies in their early twenty’s. As Bill Gates has, I am sure over time Mark will improve his television appearance skills.