PBS Site for Kids 3 to 6

Absolute and Relative URLs

I have this ongoing discussion with the development team of one of my clients. They insist on using relative URLs on their numerous development servers. Naturally, I tell them that those can lead to trouble when the pages go live and, of course, they do. What is the difference between an absolute URL and a relative URL? For newbies out there, a relative URL points…

Embrace All Methods of Learning About Customers

Glenn Gow brought to my attention a post he wrote a few weeks back that should get us all thinking. In it, he summarizes a recent MITSloan Management Review piece that upbraids most marketers for doing the easiest kind of market research: Listening to our existing customers.

How to Make Money off of Accidental Rankings

Since Google largely tends to favor ranking informational websites over commercial websites, some authoritative blogs tend to rank for valuable queries based on posts they make in passing. Even if you had no intent to monetize a post, it just became easier to monetize accidental rankings. If you use analytics to track your stats and notice that you start ranking for some good keywords you…