Absolute and Relative URLs

I have this ongoing discussion with the development team of one of my clients. They insist on using relative URLs on their numerous development servers. Naturally, I tell them that those can lead to trouble when the pages go live and, of course, they do. What is the difference between an absolute URL and a relative URL? For newbies out there, a relative URL points…

Embrace All Methods of Learning About Customers

Glenn Gow brought to my attention a post he wrote a few weeks back that should get us all thinking. In it, he summarizes a recent MITSloan Management Review piece that upbraids most marketers for doing the easiest kind of market research: Listening to our existing customers.

How to Make Money off of Accidental Rankings

Since Google largely tends to favor ranking informational websites over commercial websites, some authoritative blogs tend to rank for valuable queries based on posts they make in passing. Even if you had no intent to monetize a post, it just became easier to monetize accidental rankings. If you use analytics to track your stats and notice that you start ranking for some good keywords you…

Facebook’s Scrabulous Isn’t Fabulous To Toy Makers

Another day, another Facebook controversy. At this point, as long as Facebook's not directly responsible or in legal harm's way, it's just good publicity. Hasbro and Mattel have a beef with a Facebook application called Scrabulous, an online application knockoff of the classic game Scrabble.And they want it taken down.Of course, Facebookers are plenty upset about that, and are rallying behind the game.

YouTube Talks About Kenyan Violence

We've often teased YouTube; at times, it seems like the site's only purpose is to showcase musical losers and kicks to the crotch.  The crisis in Kenya has caused people to use YouTube for some much more serious reasons, though, and the site's leaders have acknowledged its role.