Archive
Generation Google: True and False
Kids these days. All crazy with the texting and the AIM and the Facebook and the Google. I just don’t understand them.
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Chasing Social Media Influence
The concept of opinion leadership - that 90 percent of the world is influenced by the other 10 percent - came out of a study conducted by Lazarsfeld, Berelson and Gaudet.back in 1944. Chasing the Influencers is the search for that 10% and has long been a part of a PR and marketing. In that early study opinion leaders are defined as people who are more influential…
SEO Tips for Harder Economic Times
In this month’s Target Marketing Magazine, a TopRank authored article on how small businesses can gain a competitive marketing advantage by leveraging content promotion, blogs, social media and universal search was featured.
Akamai As Proof Of A Non-Neutral Net?
An interesting Net Neutrality micro-debate has surfaced surrounding Akamai and whether Akamai's services are a violation of Net Neutrality principles. This argument, produced by an influential Internet law professor, was used to illustrate that the Internet has never been neutral.
Enterprise Decision Management and Managing Costs
While the primary focus of applying EDM to customer service should not be cost containment or reduction, there is still a role for EDM in managing costs. For instance:
Google Struggles In China
Google continues to struggle with lower user awareness in China compared to Chinese search engine Baidu according to Pearl Research's new report "Baidu vs. Google: A Study of Search Engine Preferences among Chinese Youth."
