Archive
Layoffs and the Yahoo Brand
The ’sphere is buzzing with “anonymous” tips that Yahoo CEO Jerry Yang will soon be faced with the tough decision of firing…
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Ideas Yahoo Must Implement Soon
Yahoo!'s Downward Trend Yahoo! killed off their brand universe project, and recently fired 30 people. Rumor has it that about 2,000 more layoffs might be coming soon. Yahoo! shares are nearing $20, trading at $20.78, and giving them a market capitalization of $27.8 billion.
Conversion Funnels in Web Analtyics
I have a few quick notes of things I wanted to mention before I dive into more discussion of Form Abandonment and Conversion Funnels. With the new year kicking off I have a whole raft of interesting speaking gigs coming up. This Thursday I’m going to be back in San Diego speaking at SemDirector’s (I guess I should now say Covario since they have changed…
Adwords Mistakes – Getting to the Root of the Problem
The numerous list posts you see on the most common mistakes made by adwords beginners don’t get to the root of the problem. They focus on the use of adwords features like this:
Generation Google: True and False
Kids these days. All crazy with the texting and the AIM and the Facebook and the Google. I just don’t understand them.
Education and Marketing
The smallest remarks can sometimes spur the greatest conversations.
