Comparing Web Analytics Tools

72% Of Consumers Have Watched Video Online

More than half (72%) of consumers have viewed video online and the majority of all age segments have watched online videos, including 58 % 65 years and older according to a new survey from Burst Media. The survey found that 58 percent of respondents view online video content at least once a week. Men are more likely than women to view online video content over…

Getty Images Falls Victim to the Changes of the Internet

It seems like every week there’s another example of how the Internet has toppled business models that have been in place longer than the Internet itself. Control is not really possible when there are so many ways to pirate or undercut sales. The newspaper, music, movie, and now images market are changing drastically (and I love to read Seth Godin’s take on the changes).

A Modest Proposal – WPP And Google

Don't look now, but WPP honcho Martin Sorrell has been tipped to be looking for another acquisition to complement the ad giant's 24/7 Real Media buy from 2007.

Digital Marketers Want Better Tracking Tools

Only 19 percent of interactive marketers can make campaign changes in less than 24 hours according to a new report from Sapient "Interactive Marketing Survey."The Interactive Marketing Survey found that marketers lack the tools to optimize their marketing efforts across the full spectrum of digital channels. More than half felt "only somewhat confident" or "not confident at all" in their firm's ability to track campaigns…