Layoffs and the Yahoo Brand

The ’sphere is buzzing with “anonymous” tips that Yahoo CEO Jerry Yang will soon be faced with the tough decision of firing up to 2.500 employees.

The Freemium Business Model for Content

Here is a great speech by Chris Anderson about how reputation and attention are becoming the new economies upon which much of the internet (and potentially offline) world may be based upon. Freemium consists of giving away value (and possibly wrapping it in ads), as a lead generator to sell premium products and services.

Recession and Online Marketing

As financial commentary continues to suggest a recession is inevitable, we've decided to run a series of blog posts detailing ways small businesses can leverage the power of search engine and online marketing to weather the recession storm.