The Freemium Business Model for Content

Here is a great speech by Chris Anderson about how reputation and attention are becoming the new economies upon which much of the internet (and potentially offline) world may be based upon. Freemium consists of giving away value (and possibly wrapping it in ads), as a lead generator to sell premium products and services.

Recession and Online Marketing

As financial commentary continues to suggest a recession is inevitable, we've decided to run a series of blog posts detailing ways small businesses can leverage the power of search engine and online marketing to weather the recession storm.

Ideas Yahoo Must Implement Soon

Yahoo!'s Downward Trend Yahoo! killed off their brand universe project, and recently fired 30 people. Rumor has it that about 2,000 more layoffs might be coming soon. Yahoo! shares are nearing $20, trading at $20.78, and giving them a market capitalization of $27.8 billion.

Conversion Funnels in Web Analtyics

I have a few quick notes of things I wanted to mention before I dive into more discussion of Form Abandonment and Conversion Funnels. With the new year kicking off I have a whole raft of interesting speaking gigs coming up. This Thursday I’m going to be back in San Diego speaking at SemDirector’s (I guess I should now say Covario since they have changed…