Is the SEM Industry Headed Toward Hostility?

Some time last year I realized my association with the search engine optimization and marketing industry might change because the atmosphere was getting partisan. Bad feelings between leaders were festering and it didn’t take much of a nudge to start a rumble. The situation isn’t improving and I wonder why. Case in point is a recent bit of flap over an article that went out by someone well respected, which in hindsight was an error in judgment. Apologies have been made but it won’t end there because something has drastically shifted in the industry.

Amazon Taking On French Law

Online retailer Amazon.com will pay 1,000 euros ($1,500) a day in fines in order to offer free shipping in France while it appeals a December court ruling that made the practice illegal.

Jeff Bezos, chief executive officer of Amazon, sent an email to customers of its French Web site stating Amazon will continue to offer free shipping while waiting for the outcome of the appeal.

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