The Key to Dominating Google is to Matter Outside of it

Rich Skrenta recently mentioned an article about being within the confines of Google: So it strikes me that the time is right to make some big bets. You can't make those within the system. My advice: start from scratch, take some chances in finding marketing channels outside the Google system.

2 min read Archive

SEO and Understanding Your Brand

I always recommend that folks optimizing their web sites take great care to not confuse the name of their company with what the searchers are actually trying to find, which is frequently the brand. Unless you are someone like Coca-Cola or your name is the same as your product and brand, you should generally leave your company name out of the title tag of your…

5 min read Archive

Some Interesting Online Video Ad Stats

 As marketers, we hear people complain all the time about advertising. It comes as no surprise that BurstMedia’s recent survey found that people don’t like ads—but it’s probably something we should think about.

2 min read Archive

MySQL and the Google MacGyver Connection

A reader commented that MySQL isn’t “enterprise ready”, to which another reader wrote: “I hate it when snobby DBAs or managers scoff at MySQL as if it isn’t ready to play with the big boys. Google called, they’d like to loan you a clue.”

2 min read Archive