How The Internet Is Killing News

SouthWest Climbs Aboard In-Flight Internet Access

Southwest Airlines is the next airline to begin testing Internet access on flights, beginning this summer. The satellite service will be tested on four planes. Unfortunately, you won’t be able to request a flight that is performing the test.

Could CPA Overtake CPC?

That is the question that Aaron Goldman discusses in his most recent post at Search Insider. Aaron provides some sound thinking as to why CPA could overtake CPC in the future as the preferred way in which to purchase paid search.

The Irony of Mahalo Traffic Growth

A couple of weeks ago, Heather Hopkins at Hitwise noted that the human-powered Mahalo search engine has been showing a very strong curve of increasing traffic:

The Horror of Search Engine Penalties & Filters

There are two words that are guaranteed to strike fear into the heart of any website proprietor: penalties and filters. They damage rankings and ultimately may result in banishment from the search engines. However, before panic sets in, let us guide you through the basics of penalties and filters. A penalty is caused by significant violations of a search engine's website guidelines, such as: