Money for Content

The WSJ let the "our content will be free" story spread for months to generate public relations related coverage and to misdirect competitors before announcing that they are going to keep their subscription service: Mr. Murdoch made his latest comments at the World Economic Forum in Davos, Switzerland, in answering a question.

PR Practitioners and Social Media

Over the next few months, I’m leading a couple of half-day workshops for the Chartered Institute of Public Relations (CIPR) as part of their CIPR Masterclass training programme. The first of these takes place on February 26 at the CIPR’s headquarters in central London.

Scoble Chats with Facebook’s Zuckerberg

Yesterday morning I woke up early. Was sitting in the hotel lobby at 7 a.m. trying to check email when someone tapped me on the shoulder. It was Mark Zuckerberg, founder/CEO of Facebook, which now has 68 million active users (people who’ve signed on in the past 30 days).

Modern Search Engine Optimization

In the course of judging the SEMMYs, one of the great posts I read was The SEO Playbook - Welcome to the Rabbit Hole Alice by Stuntdubl (aka Todd Malicoat). It’s a great post because it helps outline how SEO is expanding in it’s scope.