Super Bowl Ads Hope To Score Online

The Nielsen Company will use its social networking platform HeyNielsen to measure the appeal of this years Super Bowl ads as they air during the game broadcast on Fox February 3.Nielsen launched Hey!Nielsen in September 2007 as a forum for pop culture fans to exchange their views with each other. The site currently has 32,000 members.

How are you Tying up Your Client into a Recession Pitch?

An interesting article in the New York Times today - Is It a Recession? Marketers Seem to Think So - highlights how that the marketing industry is ramping up spending, even if this might be a recession (and, well, we cannot say we are in a recession yet, according to statistics).According to the article:

Blogger Learns Persian, Hebrew, And Arabic

One of the most basic things about reading (or writing) English is the left-to-right motion.  Blogger's now able to accommodate right-to-left movements, however, and as a result, has become available in Persian, Hebrew, and Arabic.

Blist Seeks Mainstream Database Audience

Building database sources and constructing queries intimidate the typical Internet user. Blist founder and CEO Kevin Merritt believes databases should serve people, instead of the other way around.