GoDaddy’s New Super Bowl Ad

GoDaddy CEO Bob Parsons has revealed, on his "Hot Points" blog, that after 10 submitted spots were rejected by Fox Network, the network has approved and agreed to air the new 2008 Superbowl Ads starring Danica Patrick in a commericial he calls "Spot On" in an apparent reference to all the rejected spots which are "off" because they were rejected.

Super Bowl Ads Hope To Score Online

The Nielsen Company will use its social networking platform HeyNielsen to measure the appeal of this years Super Bowl ads as they air during the game broadcast on Fox February 3.Nielsen launched Hey!Nielsen in September 2007 as a forum for pop culture fans to exchange their views with each other. The site currently has 32,000 members.

How are you Tying up Your Client into a Recession Pitch?

An interesting article in the New York Times today - Is It a Recession? Marketers Seem to Think So - highlights how that the marketing industry is ramping up spending, even if this might be a recession (and, well, we cannot say we are in a recession yet, according to statistics).According to the article: