Books Most Purchased Item Online

Globally, the most popular items to purchase online are books with 41 percent of Internet users doing so in the last three months according to Nielsen Online.Among U.S. Internet users 38 percent bought books in the past month. In the UK 45 percent of Internet users have bought books online and in Germany 55 percent had done the same.

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Steve Jobs Says You’re Out of Touch

That's right. As you're reading this, let me be the first to tell you, you're hopelessly out of touch with the world according to Steve Jobs: “It doesn’t matter how good or bad the product is, the fact is that people don’t read anymore. 40% percent of the people in the U.S. read one book or less last year. The whole conception is flawed at…

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Local Ads To Increase Faster Than Online Ads

Local advertising will increase by 13 percent from 2007 to 2012,faster than online advertising as a whole, which will see 12 percent growth during the same period according to a JupiterResearch report, "US Online Local Advertising Forecast, 2007-2012."

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Has Target Learned its Lesson?

Last week I watched the blog storm surrounding Target’s decision not to talk to a blogger, because it only focused on traditional media outlets.

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