Police Investigate Another YouTube Clip

When approaching a speed trap, one should always try to look responsible.  Put both hands on the wheel, keep your eyes on the road, and try not to make a horrendous squeal and a lot of red light if applying the brakes becomes necessary.  Unless you want to get in trouble.  But even then, you can do it from the comfort of your home office.

Students and Twitter

Ever since teaching 6th graders about blogging, I’ve paid more attention to how social media sites can enhance learning. Blogging certainly can improve writing skills and at the same time introduce children to ideas that will make them more marketable when they hit the job force (assuming they do).

Considering the Leap Into Social Media Marketing

Lately we’ve been working with quite a few CMO’s at companies that are considering the leap into social media marketing, many of which are in the process of choosing a social media agency, nailing down scope of work, and all of which are still unsure if it will be a good or a bad investment. To be honest, this is a scary leap for marketers,…

The 30-Second Spot Isn’t Dead

The 30-second spot isn’t dead, just our patience with being interrupted by them. Those “America’s Favorite Commercials” specials in prime-time television draw strong enough ratings to prove that people—at least, some people—are willing to sit and watch half-minute tales used by advertisers to pitch their wares.