Students and Twitter

Ever since teaching 6th graders about blogging, I’ve paid more attention to how social media sites can enhance learning. Blogging certainly can improve writing skills and at the same time introduce children to ideas that will make them more marketable when they hit the job force (assuming they do).

Considering the Leap Into Social Media Marketing

Lately we’ve been working with quite a few CMO’s at companies that are considering the leap into social media marketing, many of which are in the process of choosing a social media agency, nailing down scope of work, and all of which are still unsure if it will be a good or a bad investment. To be honest, this is a scary leap for marketers,…

The 30-Second Spot Isn’t Dead

The 30-second spot isn’t dead, just our patience with being interrupted by them. Those “America’s Favorite Commercials” specials in prime-time television draw strong enough ratings to prove that people—at least, some people—are willing to sit and watch half-minute tales used by advertisers to pitch their wares.

Google Print Using Bar Code Technology

Google’s hoping to spurn more interest in their newspaper advertising service - Google Print - by adding bar codes to ads. If you have a cell phone that is compatible, you could point it at the bar code and go to a web site printed at the bottom of an ad.

Create Your Own Blog Version of Twitter

It seems Automattic’s Matt Mullenweg and team have gotten the Twitter bug. In fact, they love the idea of micro-updates so much, they’ve launched a new WordPress theme that lets you create your own blog version of Twitter. They’ve named it Prologue. Here’s how it looks: