Archive
Experimentation in Marketing
Regular readers know how much I care about experimentation in marketing.
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Considering the Leap Into Social Media Marketing
Lately we’ve been working with quite a few CMO’s at companies that are considering the leap into social media marketing, many of which are in the process of choosing a social media agency, nailing down scope of work, and all of which are still unsure if it will be a good or a bad investment. To be honest, this is a scary leap for marketers,…
The 30-Second Spot Isn’t Dead
The 30-second spot isn’t dead, just our patience with being interrupted by them. Those “America’s Favorite Commercials” specials in prime-time television draw strong enough ratings to prove that people—at least, some people—are willing to sit and watch half-minute tales used by advertisers to pitch their wares.
Google Print Using Bar Code Technology
Google’s hoping to spurn more interest in their newspaper advertising service - Google Print - by adding bar codes to ads. If you have a cell phone that is compatible, you could point it at the bar code and go to a web site printed at the bottom of an ad.
Create Your Own Blog Version of Twitter
It seems Automattic’s Matt Mullenweg and team have gotten the Twitter bug. In fact, they love the idea of micro-updates so much, they’ve launched a new WordPress theme that lets you create your own blog version of Twitter. They’ve named it Prologue. Here’s how it looks:
Invited to the Fast Company Beta
Lee Odden was kind enough to invite me to the Fast Company beta, I assume he just imported his contacts from LinkedIn or Gmail (I hope he didn't use Gmail because of security risks) so I have had a snoop around, added a profile and this blog to their list of feeds. From what I can tell they have been live for over 1 month…
