Archive
CBS, Loopt Go GPS For Mobile Ads
Through location-based advertising, CBS and Loopt believe they can hit the sweet spot of mobile website ad delivery.
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Performance Of Social Media Marketing Decidedly Mixed
It's one of those life lesson clichs: you win some, you lose some. And where social media is concerned, you may also just give up some, because a new study found a wide mix of results when social media was used for marketing efforts.
Yahoo Deal Could Blackout Google Display Ads
Yahoo has been very good at working the display advertising business, and although weakness in the automotive and financial markets depressed that business, Microsoft's deal could strengthen it again.
Yang To Yahoos: Stay Focused
The newest piece of CEO Jerry Yang to Yahoo communications dropped into the SEC's 8-K filings, with an admonition to staffers to stay focused.
Google Bulking Up In Africa
Google's not one of those corporations in which every person in a given room is likely to be the vice president of something or other. So since the company is hiring a handful of execs in African offices, this appears to be a sign of an impending expansion throughout the continent.
Microsoft’s Offer To Yahoo Falling
In all of the Microsoft-Yahoo talk so far, no official deadlines have been given. There may be an implicit hurry-up factor, however, as it seems that Microsoft's sinking stock price could force it to adjust the deal.
