Performance Of Social Media Marketing Decidedly Mixed
It’s one of those life lesson clichs: you win some, you lose some. And where social media is concerned, you may also just give up some, because a new study found a wide mix of results when social media was used for marketing efforts.
Yahoo Deal Could Blackout Google Display Ads
Yahoo has been very good at working the display advertising business, and although weakness in the automotive and financial markets depressed that business, Microsoft’s deal could strengthen it again.
Yang To Yahoos: Stay Focused
The newest piece of CEO Jerry Yang to Yahoo communications dropped into the SEC’s 8-K filings, with an admonition to staffers to stay focused.
Google Bulking Up In Africa
Google’s not one of those corporations in which every person in a given room is likely to be the vice president of something or other. So since the company is hiring a handful of execs in African offices, this appears to be a sign of an impending expansion throughout the continent.
Microsoft’s Offer To Yahoo Falling
In all of the Microsoft-Yahoo talk so far, no official deadlines have been given. There may be an implicit hurry-up factor, however, as it seems that Microsoft’s sinking stock price could force it to adjust the deal.
Microsoft Playing Pepsi To Google’s Coke
If Microsoft can pull off its Yahoo proposal and manage to get ad systems integrated across properties for both sites, they could be a desirable part of search marketing campaigns that begin and end with Google these days.
Google’s Stock Has A Good Day
As someone with no connections to Google’s stock, I’m a fairly impartial observer in this matter. Still, it was fun to write about the stock passing $600, $650, and $700 in rapid succession, and although it’s much lower now, it’s managed something impressive and smile-inducing again.
Google, Twitter Team Up For Primary Map
If you just can’t stand to wait until late tonight or early tomorrow to find out the results of Super Tuesday, there are some ways to abate the political DT’s. You could stare at CNN and Fox all day, or you could see real people’s reactions and feelings. In this case, Google and Twitter have you covered.Okay, okay. When I said "real people," I meant people techo-hip and savvy enough to be using a microblogging platform like Twitter, which isn’t, not even close, representative of the American whole. But still, this is pretty interesting.
AdSense Earnings Down?
There’s word around the Webmaster World forum that publishers have been experiencing a sharp decline in AdSense earnings over the past month. There’s been little consensus, lots of possible explanations, but nothing you might call conclusive.
Social Networks for Grownups
From the beginning the social network craze was fueled by the young. The Next Big Thing often is. But as those Next Big Things become household names, the inevitable is occurring: grownups and youngsters are reminded they don’t always get along so well.The young crowd is looking around the MySpace party and wondering who called the cops (and their parents). The older crowd (and by older, I mean the 30-somethings and above) strut into Facebook only to feel like the creepy old guy dancing by himself at the club.