Microsoft To Measure Engagement, Not Clicks
Almost a year ago, I went on (at length) about how there was more to online marketing than that final deal-closing click-through.…
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Almost a year ago, I went on (at length) about how there was more to online marketing than that final deal-closing click-through.…
Some people are bound to find this list a little disappointing; UK companies didn't rank either first or second among the UK's top 500 business brands. Instead, for better or for worse, Google and Microsoft got those honors.
When a company's last press release was put out in June of 2005, it's probably wise not to expect a quick response. Still, users of RSS reader Bloglines are disappointed (and increasingly angry) following a long outage.
A beta test of a new feature for Google's AdWords clients turns surplus budget into additional marketing opportunities for advertisers, and extra revenue for Google.
What Apple needs is to branch out beyond its cultish following. The company's done pretty well at that lately with the iPod and iPhone and all the hysterical ecstasy that followed. They've got something cool with this Apple TV idea, but the computer-to-TV market has been a more difficult one to break.
It's one thing when it appears that Facebook has lost numbers in Britain. Facebook wasn't alone. Social networking in general was down in that one country, where habits have never exactly been a mirror of the larger situation. Bebo, for example, is still relatively unknown in the States.