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Retaining search data helps Google improve its search results, despite privacy concerns that such retention could end up in the hands of…
The U.S. in-game advertising spending will increase from $295 million in 2007 to $650 million in 2012 according to projections from eMarketer.Video game software and hardware sales will increase to $21 billion in 2012, up from $15.8 billion in 2007. "At a time when other sectors of the digital entertainment industry are struggling with lagging sales and rampant piracy, the US video game business is…
Twenty-three percent (58 million) of all U.S. mobile subscribers say they have seen advertising on their phones in the past 30 days, according to a new report from Nielsen.Half (28 million) of all mobile users who remember seeing a mobile ad in the last 30 days say they responded to the ad in some way. The number of mobile user who recalled seeing mobile advertising…
The worldwide TV advertising market is expected to see sluggish growth to 2009 but will see a rebound, mainly online, from 2010 to 2012 as TV audiences fragment and online advertising continues to grab a bigger share of marketing budgets, according to Screen Digest.
More job ads were posted online this February than last, and if the stats stopped there, we'd say they made for good news. The amount of growth only equaled three percent, however, which isn't at all encouraging.
Google investors are still at the table eating their losses after comScore's report that paid click revenues were flat in the month of January. Impending recession was the chief suspect among speculators, but nobody finds any real support for that. More astute observers noticed that revenue flattened very soon after webmasters began reporting on decreases in AdSense earnings.
