Search Or Content Ads? A Marketer’s Dilemma
One of the issues presenting itself after Google's new focus on quality search ads—CPC inflation, expected higher conversions, reported lower publisher payouts—is…
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One of the issues presenting itself after Google's new focus on quality search ads—CPC inflation, expected higher conversions, reported lower publisher payouts—is…
Thanks to the diligence of a marketer (i.e., not to an announcement from Google), it is now known that Google instituted a new factor in determining the quality score for AdWords ads: landing page load time. In brief: slow landing page load times negatively impact quality scores, which increases minimum bids and ad placement rankings.
When people talk about Google Street View, the conversations tend to focus on either privacy or its undeniable "neat" factor. Thanks to Google's success in other areas, profitability just doesn't come up. But EveryScape has built its business around similar virtual tours, and the company just raised $7 million in funding.
Retaining search data helps Google improve its search results, despite privacy concerns that such retention could end up in the hands of the government via subpoena.
The Google Android SDK for developing mobile applications contained a slew of vulnerabilities, including a passwordless root account.
I've gone on enough about Twitter. I dig it. 'Nuff said at this juncture. But I got a couple of follow notifications the other day that surprised me.One was from Rupp Arena. If you're not savvy (shame, shame on you) that's where God's favorite college basketball team, the Kentucky Wildcats, play in Lexington. I found it rather interesting that an entire arena was following me,…