Hitwise Shows Social Graphs To Marketers

New Hitwise data illustrates what we all already knew: people are liable to use more than one social network.  The accompanying report gets into some of the interactions between networks, though, and how marketers may react.

Search Or Content Ads? A Marketer’s Dilemma

One of the issues presenting itself after Google's new focus on quality search ads—CPC inflation, expected higher conversions, reported lower publisher payouts—is the question of which gets more bang for the buck, search or content ads?

Google Tests Site Links Feature

I was tipped off today by a WebmasterWorld thread that Google is testing their Site Links feature that includes a search box right under the Site Links. See the screen capture below:

Only 44% Of Online Shoppers Are Happy With Company Web Sites

A majority of online shoppers (74.5%) said they use a company's Web site to get information about a product or service, but less than half (44%) said the information met their needs a new study from ServiceXRG, "Influencing the Online Experience," found.The study surveyed around 1,000 companies and online shoppers to find out how people use search for online support, do product research and take…