Google Tests Site Links Feature

I was tipped off today by a WebmasterWorld thread that Google is testing their Site Links feature that includes a search box right under the Site Links. See the screen capture below:

2 min read Archive

Only 44% Of Online Shoppers Are Happy With Company Web Sites

A majority of online shoppers (74.5%) said they use a company's Web site to get information about a product or service, but less than half (44%) said the information met their needs a new study from ServiceXRG, "Influencing the Online Experience," found.The study surveyed around 1,000 companies and online shoppers to find out how people use search for online support, do product research and take…

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Page Load Times Affect AdWords Quality Score

Thanks to the diligence of a marketer (i.e., not to an announcement from Google), it is now known that Google instituted a new factor in determining the quality score for AdWords ads: landing page load time. In brief: slow landing page load times negatively impact quality scores, which increases minimum bids and ad placement rankings.

3 min read Archive

Street View Competitor Gaining Strength, $7 Million

When people talk about Google Street View, the conversations tend to focus on either privacy or its undeniable "neat" factor.  Thanks to Google's success in other areas, profitability just doesn't come up.  But EveryScape has built its business around similar virtual tours, and the company just raised $7 million in funding.

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