SMX West: Social Media And The SEO
Fickle yet valuable, traffic from social media sites represents a way of generating lots of page views in a very short, and profitable, period of time.
SMX West: Managing Your Online Rep
Managing your organization’s online reputation is no easy feat. It takes a lot of organization and keen eye for strategy. There are lots of people, in-house and out, that are talking. Marketing Pilgrim’s Andy Beal has some tips for knowing who’s saying what about you. (Coverage of the SMX West Conference continues at Murdok Videos. Keep an eye on Murdok for more notes and videos from the event this week.)
SMX West: Personalized Search Taking Stage
When someone searches for the term "dog," they’re very likely interested in our furry friends. But a few folks might be curious about digital on-screen graphics, and won’t want to dig through stuff about rottweilers and retrievers. So personalized search remains as important as ever.
Blogger Busts Chinese Propaganda Photo
It’s no wonder the Chinese government doesn’t really trust the Internet. It makes it a lot easier to call them out. Darn those democratic institutions! Chinese bloggers and forum members forced a photographer to admit he doctored a photo for the good of the State. It’s not that there aren’t pregnant chiru antelope in Tibet, it’s just that they’re usually not pregnant in June. And trains scare them.
Google News, Earth Evaluated After Earthquake
In emergencies’ aftermaths, various Google services have become go-to resources. Following an earthquake in the UK, Google Earth and Google News seem to be getting mixed reviews.
Quarterlife Ratings Disappoint
The fate of the first Internet-series turned network prime-time pickup is uncertain after its TV debut failed to gather a crowd. The Web show “quarterlife” was dropped into NBC’s 10 PM slot last night and pulled in just 3.86 million viewers, which is fewer than even “Cavemen” brought in.
SMX West – Keynote by Louis Monier
Day 2 of SMX West 2008 was kicked off with a keynote by Louis Monier, formerly with Google, eBay and Alta Vista and currently Vice President of Products for Cuill, an up and coming search property.Monier made it clear that his address would be on search history and future aspects and not on Cuill.
Google Headed Back Towards Average?
I don’t usually follow sponsored links when doing research (intentional ad blindness), but people are getting better at getting my attention. Mark Hines at Vestopia targeted GOOG and bragged via AdWords that he sold out at $741. Click and he’ll tell you why.
SMX West: Local Search Blends At Home
Local search figures prominently in predictions for the future success of online ads. Businesses should start now at gaining good placement for local searches.
Watch Out For Backlink Sabotage
Here’s an interesting question: If a competitor really, really wanted to get rid of me and didn’t mind being unscrupulous to do it, could he set up a bad link scheme that gets me tossed out of Google’s index? Well, maybe. Let’s just say that it might be a good idea, especially if you’re just starting out and haven’t built the credibility and authority yet, to pay close attention to who’s linking to you and how much. It would take a lot, mind you, and your nemesis would have to be pretty determined.