Brand Awareness More Valuable Than PPC
There's been significant debate among small businesses about the indirect value of online branding versus the direct value of search marketing. A…
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There's been significant debate among small businesses about the indirect value of online branding versus the direct value of search marketing. A…
BusinessWeek's Sarah Lacy says she did her best interviewing Facebook CEO Mark Zuckerberg during yesterday's SXSW keynote. The (hostile) crowd there begs to differ.Add to the drama a quote destined for the annals of the Professional Journalism Hall of Fame, if there is such a thing, a message to the crowd from Ms. Lacy:
Changes to Ask.com to pursue its strongest demographic won’t take away its ability to handle a keyword search.
As anyone who has been to SXSW (a huge music, film and interactive conference happening now in Austin, TX) knows, after you have registered for your badge, you have the chance to go downstairs to a different room where you will pick up your "big bag." It's the canvas bag with all the brochures, flyers, magazines, and other assorted free stuff that you get as…
While browsing through my unpublished blog drafts I came across the results of a personality test which I apparently had planned on commenting on and publishing as a blog post. I decided to do some research and find out the source of the test, so I can share it with you in case you wanted to try it yourself. The test was the entrepreneurial personality…
TechCzar.com is a service for tech bloggers which will translate your blog posts into a variety of languages – like Chinese, German, French, Korean, Spanish and more –, with translations to be hosted at their site. The idea is really neat, I think – the service gets content, and you get potentially more readers for your posts. Furthermore, they also offer some monthly payment to…