SMX Social Media, April 22-23

For Internet marketers trying to reach the unique audiences at social media sites such as Facebook, Digg, Reddit, and Stumbleupon, the place to be on April 22 and 23 is Long Beach, California, for the SMX Social Media conference.SMX Social Media was established by Search Engine Land editor-in-chief Danny Sullivan, who has been the go-to guy for Internet and search engine marketing for over a…

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Diller, Malone Open Court Battle Over IAC

IAC's Barry Diller and Liberty Media's John Malone agreed upon a spinoff plan for IAC businesses, but a little something in the fine print turned the plan into a court fight.

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Brand Awareness More Valuable Than PPC

There's been significant debate among small businesses about the indirect value of online branding versus the direct value of search marketing. A recent report from Engine Ready says branding may be worth more than you think.I've been an advocate of branding for a while and have tried to get the point across that consumer awareness of product or company drives sales in a very powerful…

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Brand Awareness More Valuable Than PPC

There's been significant debate among small businesses about the indirect value of online branding versus the direct value of search marketing. A recent report from Engine Ready says branding may be worth more than you think.I've been an advocate of branding for a while and have tried to get the point across that consumer awareness of product or company drives sales in a very powerful…

2 min read Archive