Eyeblaster Ad Firm Files For IPO
While it might be fun to discuss a toy with which kids should never be allowed to play, we’re instead going to talk about a company that deals with online advertising. Eyeblaster, as it’s called, has filed for an IPO.
EU Allows Google, DoubleClick Merger
The process took longer than Google would have liked, but ultimately the European Union agreed with Google’s position that the DoubleClick deal would merge complementary ad businesses.
Hulu Set To Launch Publicly
Hulu the online joint video venture between News Corp and NBC Universal will make its public debut on Wednesday.The video site will feature free, ad-supported full length TV episodes along with movies from NBC, Fox and more than 50 media companies including Sony Pictures and Metro-Goldwyn-Mayer. Some of the TV offerings on Hulu include "The Simpsons", "Buffy the Vampire Slayer" and 100 films including "The Big Lebowski" and "Mulholand Drive."
Fox Business Network Fails To Win Domain Name
If you want to learn about the Fox Business Network, foxbusinessnetwork.com is not the place to do it. That domain name belongs to Worldwide Directory Services, and, according to a ruling by the World International Property Organization, WDS will continue to be its owner.
The Good And Bad Of Twitter At SXSW
If last year’s SXSW was Twitter’s coming out party, this year it achieved utility status. A utility is something that is always on, and essential. To lose it would be to thrust yourself into the dark ages. Water, electricity, gas … and Twitter. Sound like an exaggeration? Not for anyone who has spent the last few days watching the incessant live twittering at SXSW. Because not every reader is as tricked out in extreme geekdom as those at SXSW, here’s a brief description of Twitter:
SMX Social Media, April 22-23
For Internet marketers trying to reach the unique audiences at social media sites such as Facebook, Digg, Reddit, and Stumbleupon, the place to be on April 22 and 23 is Long Beach, California, for the SMX Social Media conference.SMX Social Media was established by Search Engine Land editor-in-chief Danny Sullivan, who has been the go-to guy for Internet and search engine marketing for over a decade. He has a reputation for producing quality shows that deliver useful, timely information to attendees, some of whom even begin implementing his ideas during breaks in the conference.
Firefox 3 Beta 4 Brings Lots Of Updates
The latest testing version of Firefox 3 brought along several hundred fixes and tweaks from the previous version released to the Web.
Diller, Malone Open Court Battle Over IAC
IAC’s Barry Diller and Liberty Media’s John Malone agreed upon a spinoff plan for IAC businesses, but a little something in the fine print turned the plan into a court fight.
Brand Awareness More Valuable Than PPC
There’s been significant debate among small businesses about the indirect value of online branding versus the direct value of search marketing. A recent report from Engine Ready says branding may be worth more than you think.I’ve been an advocate of branding for a while and have tried to get the point across that consumer awareness of product or company drives sales in a very powerful way. Understandably, smaller business owners are more likely trust what is not only more directly tangible and measurable, but also less costly.
AOL’s Penguin: “Behavioral Targeting No Problem”
Some people know about behavioral targeting, and some people don’t. To educate this second group (and perhaps make the first feel less threatened), AOL intends to explain the practice with a cartoon penguin.