Web 2.0 – Call It Something Else

Or should that be “Words”? However, you cut it and define it, there’re marketers out there who do their best to make use of Twitter, Squidoo, Hubpages, MySpace, Facebook, Tumblr, Flickr, Metacafe, Youtube, Revver, forums and other social networking site (of the “Web 2.0″ ilk) to generate adsense or affiliate income.

Political Parties Embrace New Media

New media usage is a commonplace activity for U.S. adults in all major political parties, according to BIGresearchs's "Simultaneous Media Usage Study."

The McDonaldization Of The Internet

A new report from Hitwise highlights a trend that matches what's going on in the brick-and-mortar world: The mainstreaming of everything. It also shows that Internet users value what they perceive as authority websites, and that perception is a collective one—or if you prefer, a brand on the collective psyche.