The McDonaldization Of The Internet

A new report from Hitwise highlights a trend that matches what's going on in the brick-and-mortar world: The mainstreaming of everything. It also shows that Internet users value what they perceive as authority websites, and that perception is a collective one—or if you prefer, a brand on the collective psyche.

Post-Wikipedia Hotspots

The act of visiting Wikipedia isn't too shocking at this point.  We all do it.  But an interesting new Hitwise report looks at where the average American goes next.