Advertising To The Non-Web-Savvy Population

Now suppose you wanted to buy your special someone a nice diamond ring. You'd probably type "diamond ring" into Google, right? So would I. But what would your not-so-savvy dad do? Is it possible that he'd type "nicediamondring.com" into the address bar of his browser? Read on to find out how you can advertise to folks like your dad.

Why Not Rename To TechCrunchMeme?

Ready, set, bloviate. So, at the top of TechMeme's Leaderboard, which ranks the publications according to their presence on the aggregation site, it shows TechCrunch as the go-to blog for all things tech or, assumedly, tech-business related.

Google Observes Earth Hour, Gets Energy Issue Backward

Google could have promoted energy conservation by lighting up gigantic "save electricity" billboards.  Instead, in at least one country, the search giant has taken the equally unproductive path of turning its homepage black.

Man Cleared Of Facebook Harassment Charges

A UK man from Birmingham has had harassment charges dismissed over his contacting of an ex-girlfriend on Facebook. The case is thought to be a first in the UK involving a social networking site.

The Apple Of Your Eye Is a Trick

Lots of studies have shown that subliminal advertising doesn't work—at least it doesn't work as a direct cause of desired behavior. For example, imperceptibly flashing a hot dog in front of an audience does not increase hot dog sales. A recent study from Duke, though, says Apples might make you more creative.