Link Buying Replaced With Bartering

Here's a hard truth for the hardliners to swallow: Outlawing something sometimes has worse consequences than the thing outlawed. Or, as the mob tried to tell Congress once: Prohibition's a bitch.Pardon my French. I'm descended from Appalachian bootleggers.Google's recent and notorious hard line stance against paid links is resulting in something quite predictable: The disaffected are leveraging every back-alley strategy they can think up. At…

18 Or Older To Use Google?

Google has this bit in their terms of service: You may not use the Services [defined as “Google’s products, software, services and web sites"] and may not accept the Terms if ... you are not of legal age to form a binding contract with Google

Universal Search = Fewer Clicks

ComScore's James Lamberti reveals the new Google truth: Universal Search means fewer paid clicks.Google's latest mission is fairly clear: Reduce the number of clicks while increasing the value of clicks remaining. At first glance it appears disastrous for marketers. Less real estate on which advertise and higher premiums on the space available equals CPC inflation.