Price Becoming More Important For Mobile Users

Price has become an increasingly important factor when choosing a wireless provider according to a new comScore survey of U.S. mobile phone users.Coverage, price and family/friends connectivity were the three most important factors given by respondents when choosing a wireless carrier. In a similar survey from 2006, respondents said better coverage was almost twice as important as price, 27 percent compared with 14 percent. Having…

1 min read Archive

In Marketing, Perception Is Everything

The mind is a deeply complex organ, at times influenced by small, seemingly trivial things, and at others closed off to any external stimuli. Think of it as an onion, with belief at the center and perception at the outermost layer. Subtle stimuli can alter perception not just more easily than they can belief, but also can alter perception in nearly imperceptible ways, as air…

4 min read Archive

People Increasingly Turn To Computers For TV

If you watched the lead-in to "My Name is Earl" last night, you know that (a) Jeff Zucker, the president and CEO of NBC Universal, isn't terribly funny, and (b) his network is pushing online video.  But even with Zucker's "The Office"-gone-bad awkwardness, it seems the act of watching television online is becoming more popular.

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Verizon Sees Long Term Evolution

Verizon said this morning the company will launch its next-generation wireless broadband network, dubbed Long Term Evolution (LTE) after sometime in 2010, approximately a year after the large swath of C-block 700 MHz spectrum the company won in a recent FCC auction becomes available.

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Google Offers Overviews Of Olympic Torch Relay

To some people, the Summer Olympics are little more than a nuisance - their television viewing schedules get messed up, don'tcha know.  But those who really enjoy the Games may be glad for the chance to watch the 2008 Olympic Torch Relay in Google Maps and Google Earth.

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