Seesmic’s Acquisition of Twhirl

What I like about the Seesmic's acquisition of Twhirl isn't that I'm using it as my default client for Twitter.   Or that I happen to use Seesmic and look forward to some chocolate and peanut butter goodness.

2 min read Archive

Social Networking Leading To Less Critical Thinking

Roderick Ioerger wrote an interesting post for Marketing Pilgrim a few days ago, where he asked is social media an impediment to problem solving? The basic argument is the idea that the convenience of having others readily available to answer your questions inhibits finding the solution yourself and thus leads to less critical thinking. It’s a valid argument, but I don’t agree with the conclusion.…

5 min read Archive

Price Becoming More Important For Mobile Users

Price has become an increasingly important factor when choosing a wireless provider according to a new comScore survey of U.S. mobile phone users.Coverage, price and family/friends connectivity were the three most important factors given by respondents when choosing a wireless carrier. In a similar survey from 2006, respondents said better coverage was almost twice as important as price, 27 percent compared with 14 percent. Having…

1 min read Archive

In Marketing, Perception Is Everything

The mind is a deeply complex organ, at times influenced by small, seemingly trivial things, and at others closed off to any external stimuli. Think of it as an onion, with belief at the center and perception at the outermost layer. Subtle stimuli can alter perception not just more easily than they can belief, but also can alter perception in nearly imperceptible ways, as air…

4 min read Archive