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Close The Ad Loop For Big Returns
Online ads can enhance one's sales both on the Internet and in the brick and mortar storefront, as one recent study noted.
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Couple Suing Google Maps For Private Residence Pictures
We’ve heard all kinds of privacy concerns since Google Maps launched its Street View photos last May, most of which have had l
Social Networking Leading To Less Critical Thinking
Roderick Ioerger wrote an interesting post for Marketing Pilgrim a few days ago, where he asked is social media an impediment to problem solving? The basic argument is the idea that the convenience of having others readily available to answer your questions inhibits finding the solution yourself and thus leads to less critical thinking. It’s a valid argument, but I don’t agree with the conclusion.…
Price Becoming More Important For Mobile Users
Price has become an increasingly important factor when choosing a wireless provider according to a new comScore survey of U.S. mobile phone users.Coverage, price and family/friends connectivity were the three most important factors given by respondents when choosing a wireless carrier. In a similar survey from 2006, respondents said better coverage was almost twice as important as price, 27 percent compared with 14 percent. Having…
In Marketing, Perception Is Everything
The mind is a deeply complex organ, at times influenced by small, seemingly trivial things, and at others closed off to any external stimuli. Think of it as an onion, with belief at the center and perception at the outermost layer. Subtle stimuli can alter perception not just more easily than they can belief, but also can alter perception in nearly imperceptible ways, as air…
People Increasingly Turn To Computers For TV
If you watched the lead-in to "My Name is Earl" last night, you know that (a) Jeff Zucker, the president and CEO of NBC Universal, isn't terribly funny, and (b) his network is pushing online video. But even with Zucker's "The Office"-gone-bad awkwardness, it seems the act of watching television online is becoming more popular.
