Link Buying Replaced With Bartering

Here’s a hard truth for the hardliners to swallow: Outlawing something sometimes has worse consequences than the thing outlawed. Or, as the mob tried to tell Congress once: Prohibition’s a bitch.Pardon my French. I’m descended from Appalachian bootleggers.Google’s recent and notorious hard line stance against paid links is resulting in something quite predictable: The disaffected are leveraging every back-alley strategy they can think up. At least it doesn’t involve exploding trailers, tripwires, or bullets.

Are Health Blogs Bad For You?

There was a time when certain professionals, such as doctors and lawyers, did not advertise in a general way. In some arenas, advertising was looked down upon and considered to be below the standard. In others, particularly the law, advertising specific services was illegal. Once the ban on television advertisements was lifted, there were some lawyers who ventured forth to test the waters. Naturally, they were shunned by peers, relegated to the same category as ambulance chasers. That is, until the peers saw how the advertisements paid off in a very big way.

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