Yahoo Testing AdSense for Search

In an announcement made just moments ago, Yahoo has formally decided to try a limited test of Google’s AdSense for Search program in their search results. From the release:The test will apply only to traffic from yahoo.com in the U.S. and will not include Yahoo!’s extended network of affiliate or premium publisher partners. The test is expected to last up to two weeks and will…

Google AdWords Case Is Sadly Funny

Here's the understatement of the week: "This wasn't the best-argued case of the day." New York Law School professor James Grimmelmann was referring to the resurrection of computer repair company Rescuecomm's lawsuit against Google, which was dismissed in 2006, but is now up for review by a federal appeals court.

News Corp, AOL Play Role In Yahoo Drama

Additional Internet players join the Microsoft bid-for-Yahoo fray, with Rupert Murdoch siding with Steve Ballmer while Jeff Bewkes pairs with Jerry Yang for the endgame battle.